Following Boris Johnson’s appalling announcement yesterday which effectively threw most of our industry and much of the arts sector under a bus, there was a palpable and justified sense of outrage. Usually placid souls have displayed levels of rage never before seen.
However, using the Seven Stages Of Grief model, we seem to have leapt straight from Shock and Denial (1) to Acceptance and Hope (7). We simply will not take this shit lying down, and we’ve come up with a plan to try to save ourselves. Why should all our love and passion for what we do be destroyed by a government who exist to make themselves and their friends richer, even in a moment of national and international crisis? We know that countless businesses are in the same boat right now, and we want to help them too; we have always championed the value of true collaborative effort for the greater good.
Our door is open to the entire industry for people who want to work with us, and we welcome all sharing of ideas. There’s no such thing as Intellectual Property Rights in a new world such as we find ourselves in.
So what’s our plan? Well - we are immediately opening our webshop for orders within a five mile radius of the brewery. We believe that locality is going to become more and more important in the coming weeks, but if the demand is there then we’re more than happy to work out plans to get our beer further afield. We will deliver orders ourselves within a set time window, or will be open on Saturdays for collection and takeaway sales. NO draught beer will be sold at our Tap for the foreseeable future, despite the hugely unhelpful ambiguity in the PM’s statement yesterday. The responsibility has been put on to us as bar owners as well as brewers, and we take it very seriously.
Saturdays will also see a new offer from us. Because all of our cans are filled manually, we are in a position to offer fresh cans of any beer you’d normally have on draught. This means that six different beers will be available for you to take away, freshly canned on the spot. We will take unprecedented levels of care with our hygiene, and we ask that you do the same. More to come soon. Thanks so much to those who’ve contacted us, asked how they can get hold of our beer and offered help. Your kindness won’t be forgotten.